Nick Schwalbach - Sr. Director of Product Management | SPS Commerce Wed, 13 Aug 2025 17:53:33 +0000 en-US hourly 1 The importance of big data in retail https://www.spscommerce.com/blog/big-data-in-retail/ Wed, 14 Dec 2022 14:00:15 +0000 https://www.spscommerce.com/?p=479265

AT A GLANCE

  • Discover how big data improves inventory management.
  • Learn how analytics drive personalized customer engagement.
  • Understand the role of data in accurate demand forecasting.
  • Gain insight into big data as essential for retail competitiveness.

Here are the top things you should know when it comes to the importance of big data in retail:

We all know that data-driven research and development is the key to success in an ever-growing digital age. And this is no different in retail.

Since the start of the online retail boom, brick-and-mortar stores have often found it difficult to keep pace with the speed and convenience of online deliveries.

However, big data analytics gives physical stores a unique springboard to success, opening the door to improved customer experience and upselling opportunities that even digital competitors can’t match.

Now, both business models are thriving and enjoying greater efficiency and profitability – namely because of the many retail analytics solutions now available.

What is big data?

Put simply, big data analytics is the collection and interpretation of information on a grand scale.

Computer algorithms identify patterns and trends in retail data, which can then be used in conjunction with qualitative data on typical human behavior, interactions and experiences.

This gives individuals and companies tangible data that—with the right software, resources and knowledge—can be used effectively to reveal more about the habits of their customers.

Big data can also be defined as a mass increase in the volume, variety and velocity of data coming in. This is known as “the three Vs” of big data:

Volume – Retail data is often vast and unstructured. Without relevant resources, staff can be left to draw findings from this data manual, which is often inefficient and can be inaccurate. Big data analytics solutions automate this responsibility, generating quick and accessible findings that drive actions.

Variety – With great strides in technology in recent decades in how and where we can collect information, retail data takes many more shapes and forms than ever before, so businesses must be wary.

Velocity – The speed at which data arrives is also faster than ever before. This means dedicated teams need to react quickly to extract value from that data and act on it in real time.

How big data is being used in retail

Big data analytics provides retailers with so much valuable and actionable information that it’s now critical for companies in almost every decision.

To start, big data analytics help retailers understand customers. In brick-and-mortar stores, this means everything from which POS displays are selling the best to the directional shopping habits of customers.

Online, big data analytics helps predict upcoming trends and which SKUs each regional store will need to stock to remain competitive year-round.

Whether it’s monitoring social media trends for the latest “buzz” or making sure stock matches seasonal demand, big data analytics reveals the exact stock businesses need, and how much, ahead of time.

As well as helping businesses to improve the customer experience, big data analytics in retail is used to drastically boost efficiency. Many companies use cloud data solutions to track inventory levels and sales figures in real time, and they also use these solutions to predict future demand more accurately.

Big data is increasingly used to personalize the online shopping experience, too. For example, online retailers use data-driven algorithms to provide shoppers with product recommendations – based on their purchase history – to add to their baskets pre- and post-checkout.

How do retailers collect data?

With so much data now available to retailers, it needs to be collected in many ways. Retailers can either ask for data directly – via email address and phone number forms for marketing purposes – or go through more indirect channels.

When consumers click on a website, they’ll be asked to accept tracking cookies. These are chunks of data that attach themselves to the user’s unique browsing ID, giving websites an idea of how long they’re browsing, which pages and products they’re looking at and what they buy. This information then helps companies tailor their marketing efforts.

Retailers can also tap into third-party data from suppliers. This providesinformation on consumer habits to streamline the online experience.

Brick-and-mortar stores can also collect internal data. Point-of-sale data collection is key in managing which products need to be in specific regions to match consumer demand year-round.

Big data analytics can be used to streamline the order process as well, primarily in EDI systems to provide more data points to shipping teams throughout the supply chains.

EDI software helps keep everything from orders and invoices to shipping notices in one easy-to-use hub. Big data analytics provides more data on any external factors that could interfere with anyone of these processes, letting companies respond quicker.

Speak to an expert

Speak to an expert

Get in touch with a supply chain advisor who learns about your business and prescribes the a beneficial solution that fits your needs.

Real-life examples of retailers using big data

Big data in retail underpins the growth of every successful modern business and we’re seeing it being integrated into businesses’ strategies in real-time.

For example, retail giant Walmart is developing the “world’s largest private cloud,” with algorithms built to track data on inventory, transactions, and competitor activity. This allows them to respond to market changes almost instantly.

Some companies even reap the rewards of mutual collaboration. In a seemingly confusing collaboration between Pantene, The Weather Channel, and supermarket giant Walgreens, Pantene saw its sales skyrocket over 10% in Walgreens stores through its data-driven “haircast” project.

With the help of forecast data from The Weather Channel, retailers could market selected products based on seasonal changes and the weather forecast that week, driving increased sales.

Global giant Amazon has also perfected the art of data collection and application in its user recommendations. In fact, Amazon is so successful in using big data marketing and sales tactics, that 35% of its sales are generated from its customer recommendations algorithm.

How big data is transforming retail

It’s no secret that increased data unlocks a wealth of customer insight. More than ever, retailers can plan for inventory, stock, logistics and customer expectations with greater precision.

Big data analytics in retail not only has the potential to improve the operating margins of companies by 60% but revolutionize all areas of retail.

Big data analytics also shapes inventory management and logistics and provides detailed insights into customer habits. These are being used to drive sales, streamline the sales process with product recommendations and slicker payment options and to improve customer service across the board.

The role of big data in retail is also to identify potential bottlenecks and find work-around solutions before they have a chance to evolve into more significant issues, saving retailers the costs of downtime and disruptions.

Using as many data insights as possible helps retailers and supply chains manage inventory issues and potential disruptions, thereby improving customer satisfaction, brand loyalty, and revenue generation.

Elevate your data efficiency and effectiveness

Elevate your data efficiency and effectiveness

Gain the insights you need to sell the right product, in the right place, at the right time with SPS Analytics.

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How to Implement Just-in-Time Inventory https://www.spscommerce.com/blog/just-in-time-jit-inventory-management-spsg/ Mon, 09 Mar 2020 16:00:32 +0000 https://www.spscommerce.com/?p=53010/ Evolve Your Business to Just-in-Time Inventory

Inventory management within your supply chain often includes a complicated web of data being managed through multiple systems. High cost, inefficient inventory, and distribution management practices are unfortunately quite typical for retail businesses that are experiencing growth,

As a result, they often suffer from inefficient operations, low customer satisfaction, and stock issues that stem from a lack of proper order and item information, creating critical business problems such as reactive warehouse planning, slowed inventory turn times, and/or ordering excess inventory to compensate and reduce the risk of stock-outs.

Ensuring that your orders are consistently fulfilled on time to meet customer expectations must be a top priority. To do this effectively, however, you need a solution that keeps all of your inventory in check and confirms you are always able to replenish in time.

Enter Just-in-Time inventory

Just-in-Time inventory management (JIT) is a management method that helps reduce excess inventory and product, so you only keep what you need in stock and on hand. JIT allows you to hold minimal stock supplies during peak selling times without fear of stock-outs.

Essentially, JIT can help you to make better business decisions because you always have the right inventory management system in place to ensure real-time inventory visibility.

Effective implementation of a JIT inventory management process offers many advantages that enable companies to process inventory quicker and more efficiently, but doing it right is critical.

Pros and cons of utilizing a JIT approach

Getting JIT right can create a positive ripple within your operations. However, there are also some disadvantages to JIT. If you’re asking yourself how to implement Just-in-Time, keep this in mind: executing it poorly can lead to disruptions in your supply chain and leaves little room for error. Here are some pros and cons to consider.

Benefits:

  • Lowered inventory costs: Keeping less inventory on hand equals lower labor and storage expenses that were once necessary to store and manage inventory.
  • Larger Open-to-Buy Budget: Ability to spend on other items you might not have the budget for without a JIT approach.
  • Fewer markdowns: Reduction in need to offload unsold products using markdowns. Resources can be re-allocated to pursuing growth-oriented opportunities.

Drawbacks:

  • Late Deliveries resulting from poor communication: For JIT to work, deliveries need to arrive ‘just in time.’ This level of synchronization and communication requires tightly integrated systems, such as an order management system, and active vendor/partner management.
  • Imprecise forecasting risk: JIT inventory needs accurate forecasting of expected customer demand, but if these calculations are wrong, as in the case of a stock-out, you could risk losing sales.

You can do so much more when you have greater visibility into your inventory data

JIT is just one approach that you can take in gaining more control over your inventory management. The right inventory management system can equip retailers with real-time inventory data to quickly respond to changing market conditions – critical to a business’ cash flow and profitability, and ultimately, customer happiness.

For over 20 years, SPS Commerce has helped retail businesses of all sizes gain control and visibly with their vendors and within their supply chain, and we can help your business too.

 SPS Supply Chain Performance Suite is a full-service approach that focuses on eliminating supply chain inefficiencies between retailers and vendors. This is possible through the facilitation of accurate and timely data exchange with visibility and insights at every stage of the order process.

Our retail specialists help to consult you at every step of your order management process, from analytics and insights sharing, and more, to ensure rapid adoption across your supply chain.

Ready to learn more? Visit SPS Commerce for insight or Speak with one of our retail supply chain experts for a no-hassle consultation.

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Importance of working with real data, not anecdotes https://www.spscommerce.com/blog/real-data-demand-planning-spsa/ Wed, 19 Apr 2017 15:55:50 +0000 https://www.spscommerce.com/?p=49157/ Thanks to the capabilities of today’s analytics, it’s possible to make decisions based on real data, real facts and real patterns, rather than relying on anecdotes, subjective observations and gut feelings.

Imagine this scenario: a supplier has its products in several retail stores, and they’re seeing fairly brisk sales in all but one store. The supplier feels like something is off, but they can’t be sure. They’re just not seeing the volume they expected. After a few weeks, the month’s sales figures arrive, and the supplier realizes sales are 10% lower than their projections, but they still can’t figure out why.

People throw out suggestions — we didn’t advertise enough, the weather is too hot/cold, it’s the economy — but it’s not until they do some digging and make several phone calls that they discover the answer: one of the stores failed to put the products out on the floor, and they never sold.

The power of real data

This is where real data analytics could have made a real difference. Solutions offered like the analytics products from SPS Commerce can look at data on an ongoing basis, and flag unusual patterns, oftentimes before they would catch the attention of a human being. It’s even possible to set up an alert to notify the retailer and vendor when a store’s sales dip below expected levels. The vendor can be notified, and contact the retailer in a day, not after several weeks.

But data analytics can do more than just recover lost sales opportunities. One of our clients, a manufacturer of a popular line of insulated drinkware and coolers, used the analytics on our platform to make some manufacturing decisions that positioned them to stay ahead of demand based on seasonality.

By having that data, they were able to make decisions that helped them with demand planning in order to avoid running out of product that resulted from seasonal surges. Because their retailers shared real data with their suppliers, everyone made more money. The manufacturer was able to get funds to make more product for the predicted demand, and as a result, they didn’t run out of inventory. And the retailer was able to makes more sales because the producer didn’t run out.

That also preserved relationships with the retailers (and consumers), because the manufacturer was able to provide the goods and the retailers (and consumers) didn’t go looking for someone else to fill in the shortfall.

Can You Trust Your Own Inventory?

Sometimes we run into issues where we can’t even trust a retailer’s online inventory counts. A little while back, one of my SPS colleagues, Andrew Domeier, gave a talk to the supply chain master’s course at the Carlson School of Management at the University of Minnesota, and took a quick poll. Nearly the entire class had the experience of seeing online that a store had a particular product in stock, but when they arrived at the store for the item they learned the store was actually out of stock.

That’s an incredibly frustrating experience for every shopper. The customer looked online and the store said they had it. That customer spent a bunch of time in the store looking for an item but fail to find it. When they asked an associate, they were told that it was out of stock even though the site indicates otherwise. The customer feels lied to and is forced to take their business elsewhere. That customer is also less likely to trust the retailer’s website in the future. The retailer has just lost customer trust, loyalty and revenue.

Inventory accuracy is a matter of import for retailers who are trying to manage customer expectations, especially now that consumers are expecting more and more from their shopping experiences. People need to know when products are truly available, and when the inventory isn’t available. Not only do retailers and suppliers need to share real data, but they need to be able to analyze data quickly and easily, in order to understand it and use it to its greatest potential to satisfy consumers.

If you would like to learn more about using analytics to help with inventory management, detect early problems and patterns, and to avoid uncovering surprises weeks too late. You can read more about how our analytics solution has helped businesses succeed, or contact one of our sales professionals today.

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